MYNE x Limestone Capital

MYNE, the leading co-ownership platform for holiday homes in Europe, has announced a close partnership with Limestone Capital. This collaboration, supported by a recent €40 million Series A financing round, aims to revolutionize the holiday home market by aligning the innovative visions of both companies. Together, MYNE and Limestone Capital are poised to unlock the potential of the €4.9 trillion holiday home market, making it accessible and attractive to millions of people.

A Shared Vision and Strategic Alliance

Both MYNE and Limestone Capital share a commitment to innovation, sustainability, and customer experience. MYNE’s mission is to democratize the ownership of premium holiday homes, making it affordable, digital, and effortless. Limestone Capital, known for its value investment strategy, seeks to invest in high-potential real estate and hospitality companies that transform markets with a customer-centric and technology-driven value proposition. This partnership is a natural fit, bringing together MYNE's cutting-edge co-ownership model with Limestone's strategic real estate, technology and hospitality investment expertise.

Unlocking Market Potential

The European holiday home market is ripe for disruption. Approximately 24 million holiday homes sit vacant for most of the year, while millions of people dream of owning a holiday home but are deterred by the costs or complexities involved. MYNE’s co-ownership model addresses these issues by offering an affordable, hassle-free way to invest in holiday properties. With Limestone Capital’s investment, MYNE will accelerate its growth, expand its portfolio and enhance its technology platform.

How Digital Solutions Simplify Buying Properties

Digital solutions let people look at properties online, take virtual tours, and sign contracts digitally. This saves time and offers more flexibility. With the MYNE app, owners can manage their properties, make reservations, and access other services through an easy-to-use platform.

The Impact of the €40 Million Investment Round

Fueling Expansion

The €40 million Series A financing round, led by Limestone Capital, will enable MYNE to scale its operations across Europe, entering new markets and increasing its property selection. This expansion will provide more people all over Europe with the opportunity to invest in and enjoy premium holiday homes. 

Fabian Löhmer, Founder & Managing Director MYNE: “We are delighted to have the strong trust of experienced partners such as Limestone Capital at our side and together we are making premium holiday homes an attractive asset class for retail investors being cautious about costs and resources.”

Enhancing User Experience

MYNE is dedicated to providing a superior ownership experience. Limestone Capital’s investment will also support MYNE’s efforts to enhance its technology infrastructure, ensuring a seamless and enjoyable ownership experience for co-owners. This includes further investments into the MYNE app, which allows co-owners to manage their properties, make reservations, and access additional services effortlessly.

“The funding round we announced today will empower us to embark on our next phase of expansion and growth as we enable even a higher number of people to own their own second home,” said Nikolaus Thomale, Founder & Managing Director of MYNE.

MYNE's Innovative Co-Ownership Model

Affordable and Accessible

MYNE’s co-ownership model makes luxury holiday homes accessible to a broader audience. By sharing the costs of ownership, co-owners can enjoy all the benefits of a premium property at a fraction of the costs. This model is not only cost-efficient but also eliminates the usual headaches associated with holiday home ownership, such as maintenance and management.

Hassle-Free Management

One of the key benefits of MYNE’s model is the comprehensive management service it provides. MYNE takes care of all the details, from property maintenance and repairs to managing reservations and customer service. This ensures that co-owners can enjoy their holiday homes without any of the usual stresses.

Limestone Capital’s Value Investment Strategy

Strategic and Sustainable Investments

Limestone Capital is known for its strategic investment approach, focusing on high-potential sectors and companies in real estate, technology and hospitality. Their investment strategy emphasizes sustainability and long-term growth, aligning perfectly with MYNE’s vision of creating a sustainable and scalable co-ownership platform.

Benjamin Habbel, CEO of Limestone Capital, stated, “We are thrilled to lead this significant investment in MYNE. Their innovative approach to co-ownership is transforming the holiday home market, making premium property ownership accessible to a broader audience. This €40 million round, the largest in the European proptech sector this year, underscores our commitment to supporting technology-driven platforms that redefine industries.”

Driving Growth and Innovation

Limestone Capital’s investment will drive MYNE’s growth and innovation. By providing  capital and strategic support, Limestone will help MYNE enhance its technology platform, expand its market reach, and improve its service offerings. This will not only benefit MYNE’s existing co-owners but also attract new investors to the platform.

The Future of Holiday Home Ownership with MYNE

Sustainable and Smart Investments

Both MYNE and Limestone Capital are committed to sustainability. MYNE’s properties incorporate eco-friendly features and smart home technologies, ensuring a minimal environmental footprint and a high level of comfort for co-owners. Additionally, the co-ownership model itself supports sustainability by addressing the "empty bed" problem, ensuring properties are utilized more efficiently and reducing waste associated with vacant homes. This approach not only benefits the environment and local communities but also enhances the living experience for co-owners.

Partnering with Leading Brands

To ensure the highest quality, MYNE collaborates with top brands for furnishing and amenities. These partnerships guarantee that each property is stylishly designed and well-equipped, offering a premium experience to co-owners. With Limestone Capital’s backing, MYNE will continue to forge partnerships with leading brands, enhancing the value of its properties.

Investments in Technology

The future of holiday home ownership with MYNE is deeply rooted in technology. Investments from the recent funding round will be directed towards further developing MYNE's technology platform. Enhancements to the MYNE app will provide co-owners with an even more seamless and efficient way to manage their properties, book stays and access services. Advanced data analytics will help optimize property management and enhance the overall user experience.

Future Developments

With Limestone Capital’s backing and the recent €40 million Series A investment, MYNE is poised for significant growth and innovation. The company plans to expand its portfolio, enter new markets, and enhance its technology platform. This will provide more people with the opportunity to invest in and enjoy premium holiday homes.

A Visionary Partnership

The partnership between MYNE and Limestone Capital is set to transform the holiday home market. By making luxury holiday homes affordable, accessible, and hassle-free, MYNE is democratizing property ownership and creating value for its co-owners. With strategic support from Limestone Capital, MYNE will continue to lead the way in innovative, sustainable, and scalable co-ownership solutions.